H&M Loves NY
Strategy: grand opening awareness – custom coffee sleeves distributed from coffee cart vendors in multiple targeted areas of Manhattan.
Strategy: grand opening awareness – custom coffee sleeves distributed from coffee cart vendors in multiple targeted areas of Manhattan.
Strategy: activation – branded cart distributing free coffee and pastries in addition to the street team performing mini-shows to engage with the audience.
Strategy: activation for brand awareness – branded cart distributing free coffee and pastries in addition to coupons to increase sales.
Strategy: activation for grand opening – branded cart distributing free coffee in custom coffee cups/sleeves and pastries for multiple dates and locations.
Strategy: activation for bank branch grand opening – branded cart distributing free coffee and pastries.
Strategy: food cart toppers and stickers in combination with custom coffee cups at multiple locations in Manhattan for 4 weeks.
Activation – branded digital cart distributing free coffee in custom cups in front of HQ for campaign closing before elections.
Strategy: activation for bank branch grand openings and re-openings in multiple locations throughout the 5 boroughs of New York City – branded cart distributing free coffee in custom coffee cups and pastries.